Course Overview
The Bachelor of Marketing program at UCSI University is designed to prepare students for careers in the fast-evolving world of marketing, branding, and digital business.
This program combines creative thinking with business strategy, helping students understand consumer behavior, market trends, and modern marketing tools.
Key Features:
- Industry-relevant and updated curriculum
- Strong focus on digital marketing and branding
- Practical projects, campaigns, and case studies
- Internship opportunities with companies
- Exposure to global marketing trends
Learning Focus:
- Consumer behaviour analysis
- Brand management
- Digital marketing strategies
- Advertising and promotion
- Market research
Career Readiness:
Graduates are in high demand in:
- Advertising agencies
- Corporate marketing departments
- Digital marketing firms
- E-commerce businesses
📚 Subjects (Major Highlights)
Year 1:
- Principles of Marketing
- Business Communication
- Microeconomics & Macroeconomics
- Introduction to Management
- Business Mathematics
Year 2:
- Consumer Behaviour
- Marketing Research
- Advertising & Promotion
- Digital Marketing
- Sales Management
Year 3:
- Strategic Marketing
- Brand Management
- International Marketing
- E-commerce
- Final Year Project
Electives:
- Social Media Marketing
- Content Marketing
- Retail Marketing
- Event Marketing
Entry Requirements
Academic Requirements:
- Minimum GPA 2.5 (HSC or equivalent)
- Mathematics subject required
- Equivalent international qualifications accepted
English Language Proficiency:
- IELTS: 5.5
- TOEFL iBT: 46
- PTE: 51
- Duolingo: Accepted
👉 Students without English qualification may need to take an English preparatory program
Additional Documents:
- Academic Certificates & Transcripts
- Passport Copy
- Passport-sized Photos
- Personal Statement (if required)
- CV (optional)
Fees & Funding
Tuition Fees:
- Malaysia: RM 80,000 – RM 95,000 (total)
- Bangladesh: Around BDT 11–12 lakh
Additional Costs:
- Visa & Medical Fees
- Accommodation
- Living Expenses
Scholarships:
- Merit-based scholarships
- Early bird discounts
- Partner institution scholarships
How to Apply
How to Apply
Pursuing higher education abroad is a life-changing opportunity to earn a globally recognized degree and expand your international perspective. At KMF Global, we're here to guide you through every step of the application journey — making the process smooth, stress-free, and completely free of cost.
Yes, you heard that right! We do not charge any service fees, as we are an authorized and officially appointed agent by many world-renowned universities.
Let’s walk you through the process:
1️⃣ Research & Choose Your Program
Explore Courses & Universities: Identify programs aligned with your goals and interests.
Check Entry Requirements: Review academic criteria and language requirements like IELTS or TOEFL.
Compare Factors: Look at rankings, fees, scholarships, location, and campus facilities.
2️⃣ Prepare Your Application Documents
Basic personal details
· Academic transcripts and certificates
· Recommendation letters
· Personal statement (your motivation and achievements)
· Research proposal (for research-based programs)
· English test scores – we’ll advise on exemptions if applicable
3️⃣ Submit Your Application
· University Portals: Apply directly or let us manage everything for you.
· UCAS (UK only): Some programs use UCAS Postgraduate.
· Apply Early: Deadlines vary — earlier is better for scholarship chances.
4️⃣ Track Progress & Accept Your Offer
· Monitor your application portal regularly
· Respond to interview or document requests
· Accept your offer and prepare for enrollment
5️⃣ Plan Funding & Visa Application
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· Visa Support: Full assistance with UK (CAS), USA (I-20), Australia (COE), and more
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Other Courses from UCSI University
Explore more programs offered by UCSI University that might be of interest to you.
Master of Science (MSc) in Financial Management
UCSI University
Bachelor of Arts (Hons) in Financial Management
UCSI University
Master of Science (MSc) in Marketing
UCSI University
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