Course Overview
The MSc in Marketing at UCSI University is designed to develop advanced knowledge in modern marketing strategies, consumer behavior, and digital business environments.
This program focuses on strategic marketing, branding, and data-driven decision-making, preparing students for leadership roles in marketing and business sectors.
Key Features:
- Advanced marketing curriculum aligned with industry needs
- Strong emphasis on digital and social media marketing
- Real-world case studies and industry projects
- Research-based learning approach
- Exposure to global marketing trends
Learning Focus:
- Strategic marketing planning
- Consumer psychology and behavior
- Digital and social media marketing
- Brand management and positioning
- Marketing analytics
Career Readiness:
Graduates are highly valued in:
- Multinational companies
- Advertising and branding agencies
- Digital marketing firms
- E-commerce and tech companies
📚 Subjects (Major Highlights)
Core Subjects:
- Strategic Marketing Management
- Consumer Behaviour Analysis
- Marketing Research Methods
- Digital Marketing Strategy
- Brand Management
Advanced Subjects:
- International Marketing
- Marketing Analytics
- Integrated Marketing Communication
- E-commerce Strategy
- Innovation & Entrepreneurship
Final Component:
- Dissertation / Research Project
Entry Requirements
Academic Requirements:
- Bachelor’s Degree in relevant field (Marketing/Business)
- Minimum CGPA 2.50
- Work experience may be required for lower CGPA
English Language Proficiency:
- IELTS: 6.0
- TOEFL iBT: 60
- PTE: 59
- Duolingo: Accepted
👉 Students without English qualification may need to take an English preparatory course
Additional Documents:
- Bachelor’s Certificate & Transcript
- Passport Copy
- Updated CV / Resume
- Personal Statement
- Work Experience Letter (if applicable)
Fees & Funding
Tuition Fees:
- RM 25,000 – RM 35,000 (total program cost)
Additional Costs:
- Visa & Medical Fees
- Accommodation
- Living Expenses
Scholarships:
- Merit-based scholarships
- Partial tuition fee waivers
- Corporate sponsorship (for professionals)
How to Apply
How to Apply
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2️⃣ Prepare Your Application Documents
Basic personal details
· Academic transcripts and certificates
· Recommendation letters
· Personal statement (your motivation and achievements)
· Research proposal (for research-based programs)
· English test scores – we’ll advise on exemptions if applicable
3️⃣ Submit Your Application
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Other Courses from UCSI University
Explore more programs offered by UCSI University that might be of interest to you.
Master of Science (MSc) in Financial Management
UCSI University
Bachelor of Arts (Hons) in Financial Management
UCSI University
Bachelor of Arts (Hons) in Marketing
UCSI University
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